Sense Clothing - about us

Sense Inc. launched its first collection in Spring 2005, consisting of ultra soft fabrics and sophisticated colors intended to be mixed with anything in your wardrobe. Our style is simple and classic with an element of dance. We are committed to a healthy, active lifestyle offering designs that are sensual and ageless; made exclusively for active women who enjoy the freedom of travel and the freedom of movement. Today, Sense is one of the most sought after lifestyle clothing lines due to imaginative design and high end fabrics. Sense is dedicated to styles and fabrics that nourish your senses and soul. Sense is manufactured entirely in the USA. about Modal~ Our fabrics are knitted from the finest Lenzing Modal® yarns, an environmentally sustainable fabric derived from beechwood. Modal wears like no other knit; the colors stay vibrant wash after wash with little-to-no shrinkage. The collection may also offer quality Supima Cotton or Modal Cotton blends.
Robin Beachner CEO As a former representative of several active and dance lines, I recognized a new niche in the fashion industry. Women were looking for sexier designs to show off their "Yoga/Pilates Bodies." Gone were the days of sweatpants and old t-shirts. We felt so good in our exercise clothes that we wanted to hit the streets right after class and show off our hard work. When I started Sense, I kept in mind how important it is to have clothing that crosses over from the studio to dinner. Slip on a skirt and heels with any one of our tops and you're ready for anything evening has to offer. I carefully consider what we need to take with us on our business and personal trips which makes Sense ideal for travel. If you love to layer like I do, you can find so many exciting combinations. Through the years, I've listened to the most important people: our customers. I continue to learn what women are asking for from our many great boutique owners, spa directors and studio teachers, as well as directly from the women who purchase Sense in our warehouse showroom. Obviously there isn't a day that goes by that I'm not wearing at least one piece of Sense. I find that Sense is suitable for any recreation. My favorite activities include hiking with my dog Rumi, biking around the city, snowboarding, playing guitar, hoop dancing and just recently I started figure skating. I love to learn anything new and challenging. Most of all I enjoy my career and going to work every day with three beautiful women who I respect and admire. Together, we make a great team!
Kathy Mahone Kathy is the Chief Operating Officer of Sense and was instrumental in the development of the company from the beginning. She earned veteran status in the retail clothing industry after holding management positions at J. Crew and Ann Taylor. At Sense, she handles all matters financial as well as shipping/receiving and inventory control. Kathy is a 20-year resident of Santa Fe and she enthusiastically enjoys all this magical city has to offer. Her personal sense of style reflects a passion for both fashion and fun. She was a ballet dancer for 30 years, and continues to enjoy an active lifestyle.
Kitty Ault Kitty Ault is the National Sales Manager for Sense. Kitty manages all wholesale sales and service for Sense customers in the US and abroad. Her professional background includes corporate and entrepreneurial experience in sales, marketing and public relations. She enjoys developing close working relationships with her Sense customers. Originally from New York, Kitty and her family have lived in Chicago, Toronto and Westchester, NY before relocating in 2005 to Santa Fe, NM. Kitty and her husband Andy have three children, two dogs and a cat. She is an active fitness enthusiast and loves biking, yoga, pilates and running. She is active in the Santa Fe community and serves on two local non-profit boards.
Paula Heffner Paula joined the Sense team as the Showroom Manager in the fall of 2007. She is responsible for retail sales, showroom merchandising and warehouse organization as well as style consultation. Paula had a long career as a Montessori teacher and school director. Her interest in fashion led her to become a buyer at a Santa Fe Boutique where she met Sense owner, Robin Beachner. In 2005 she and her husband moved to Japan where they lived for 2 years. Her experience in Japan lead her to become an avid student of the Tea Ceremony which she continues to study and practice. Paula has two children and 2 grandchildren. She enjoys traveling, playing golf, yoga and studying the Japanese language.

Sense clothing reflects a commitment to a healthy, active lifestyle and a desire to create clothing that is comfortable, functional, and designed as a collection. To that end, we offer a range of styles, fabrics, and colors that are simple, sensual, and ageless, made exclusively for active women who enjoy the freedom of travel and the freedom of movement.

We make it easy for our buyers to purchase all of our coordinating styles, either through our retail locations or online. Robin Beachner, a former boutique buyer who understands the importance of a well-coordinated collection, heads the Sense design team.

Sense, Clothing - featuring Active Wear, Yoga Clothing, Spa Clothing, Travel Wear, Contemporary Clothing, Travel Clothing, Woman’s Clothing, and our popular Tunic Pant

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